Musinsa Earth Opens 'Allbirds' Pop-up for Earth Day

8-Week Online Popup Event
'Earth Week' Campaign Runs Until the 30th

Musinsa's sustainable lifestyle specialty store 'Musinsa Earth' announced on the 18th that it will collaborate with Allbirds to hold an online exclusive popup and campaign in celebration of Earth Day.

Allbirds, entering Musinsa Store for the first time among domestic fashion stores, is a brand that produces sneakers and apparel using natural materials with the goal of achieving zero carbon emissions. It is well known as a sustainable fashion brand that practices sustainable business, such as labeling the carbon footprint on all products.

Until now, Allbirds has mainly sold through its own mall and offline stores, but it has chosen Musinsa Earth as an online channel to convey messages about sustainability along with its brand. The fact that Musinsa Earth is a specialty store focused on sustainable products and introduces brands and content that create environmental and social value was a decisive factor. Allbirds will make its debut on Musinsa Earth on Earth Day, April 22.

In this online popup, various sneakers and apparel products made from different materials, including Allbirds' representative Tree Runner, will be showcased for eight weeks until June 17. Customers can find over 20 products made from natural materials such as eucalyptus wood, wool made from sheep's wool, sugar extracted from sugarcane, and plant-based leather made from agricultural by-products. Notably, Allbirds sneaker products offer free exchanges and returns within 30 days regardless of whether they have been worn.

In celebration of Earth Day, the '2023 Earth Week' will also be held until the 30th. Under the theme 'Earth Day with Musinsa,' about 10 sustainable brands and products will be introduced in two phases. Representative brands of Musinsa Earth such as Allbirds, Notaworths, Muum, Shell Corporation, Erijeuron, LAR, and Continue will recommend various category products ranging from fashion apparel to beauty, accessories, living, and digital. Additionally, each brand will share commitments to actions for the Earth and encourage consumer participation.