Innocean Wins Total of 5 Awards Including Grand Prix at 'Ad of the Year' Ceremony

Grand Prix 1, Grand Prize 2, Excellence Award 2 Won

Innocean announced on the 29th that it won the Grand Prix, the highest award, at the ‘Advertising of the Year’ hosted by the Korean Advertising Society. In addition to the Grand Prix, it won a total of five awards, including two grand prizes and two excellence awards, marking the highest number of awards among domestic advertising companies.

Campaign image of Hyundai Motor Group's 'Dear My Hero (Hydrogen Cleaning Truck)' which won the Grand Prix.
[Photo by Innocean]

The work that won the Grand Prix, the highest award at the Advertising of the Year, was Hyundai Motor Group’s ‘Dear My Hero (Hydrogen Cleaning Truck)’ campaign. It is the world’s first ‘hydrogen cleaning truck’ that overcame the limitations of conventional internal combustion engine cleaning trucks, improving the harsh working conditions of sanitation workers and receiving great praise from consumers. Recently, this campaign won the Grand Prix at ‘Spikes Asia,’ a major advertising festival in the Asia-Pacific region, and the Gold Award at ‘Adfest,’ subsequently receiving the highest awards at domestic advertising festivals consecutively.

Additionally, Innocean won grand prizes in the online/mobile advertising category and integrated media campaign category for two campaigns with Hyundai Motor: ‘Journey of PET’ and ‘Outclass Grandeur,’ respectively.

The Journey of PET campaign is a promotional video featuring eco-friendly CSV (Creating Shared Value) activities, effectively delivering a message about the plastic problem through the journey of marine plastic bottles being upcycled into materials for eco-friendly vehicles. Outclass Grandeur showcased the product appeal of Hyundai Motor’s ‘The All-New Grandeur’ through a launch film featuring various concepts and lifestyles, presented in diverse photos and live photo formats, eliciting enthusiastic responses from consumers.

Furthermore, Innocean won an excellence award in the branded content category for Hanwha Group’s ‘Solar Beehive: The Smallest Climate Activist House in the World’ campaign, and an excellence award in the TV category for Hyundai Motor’s ‘Mobility for You’ campaign.

Kim Jeong-ah, Vice President of Innocean, said, “We are very pleased to have won the highest awards, including the top prize, at the ‘Advertising of the Year,’ representing the domestic market, following recent overseas advertising awards. We will continue to strive to showcase more diverse creativity in both domestic and international markets.”