McKayson Unveils 3 Lines of 23FW Collection Under the Theme "CLASSIC, BUT FLEX"

[Photo by McKesson]

Classic contemporary lifestyle golf wear brand Mackeson, which embodies Scottish heritage, showcased its 23FW collection at its flagship store in Seoul.

This convention was designed to allow visitors to experience Mackeson in their own way within each zoning area prepared according to the themes of the collection, all based on the concept of Scottish heritage.

In particular, Mackeson unveiled a new symbol featuring the ‘Thistle’ for the first time in the 23FW collection. Mackeson replaced the sword in its brand symbol ‘Manu Forti’ (meaning ‘strong spirit’ and ‘strong hand’) with a thistle to express not only bravery but also flexibility. The thistle, a wildflower that grows on rough terrain, perfectly represents both the bravery and flexibility embodied by Mackeson’s ‘Manu Forti’. Additionally, the thistle is Scotland’s representative flower and is associated with a legend where it helped catch the enemy’s ankle during a war.

[Photo by Mackeson]

Mackeson’s 23FW collection unfolds under the main theme “CLASSIC, BUT FLEX,” featuring three lines: Heritage, Lifestyle, and Performance. The Heritage line is a premium line with a flexible sensibility that reinterprets Scottish tradition and Mackeson’s spirit with wit and twist. The Lifestyle line is a trendy line that adds Mackeson’s spirit to the main styles and items of the golf market. Lastly, the Performance line is optimized for golf, created with cutting-edge functional materials and techniques. Furthermore, Mackeson plans to introduce a new slogan, “BRAVE, BUT FLEX,” to present its new identity.

Bang Mi-ae, Creative Director of Mackeson, who oversaw the 23FW collection, stated, “While preparing this 23FW collection, we aimed to show a more flexible and elegant feeling compared to the strong image Mackeson has traditionally held.”

The 23FW collection of Mackeson, the premium Scottish heritage golf wear, will be available from August at Mackeson’s offline stores nationwide and online mall.