Promotion of Traditional Medicine Expo and Hwangmaesan Royal Azalea Festival
Sancheong-gun, Gyeongnam Province, will promote the 2023 Sancheong World Traditional Medicine Anti-Aging Expo (hereinafter 2023 Sancheong Expo), scheduled to be held in September, at the Gyeongnam Tourism Expo.
Sancheong-gun will participate in the '2023 Gyeongnam Tourism Expo' held from the 23rd to the 25th at the Changwon Convention Center.
At this expo, Sancheong-gun plans to actively promote wellness travel tourism under the theme "Wellnessmate, Sancheong! (Like a close friend you think of when times are tough, Sancheong will be your wellness mate)."
In particular, to promote the 2023 Sancheong Expo, held for the first time in 10 years from September 15 to October 19, Sancheong-gun will jointly operate a booth with the 2023 Sancheong Expo Organizing Committee to publicize "Sancheong, the home of traditional Korean medicine, the number one destination for anti-aging wellness travel."
To this end, various traditional herbal teas, ginger extracts, and herbal scent pouches utilizing Sancheong medicinal herbs will be introduced as traditional Korean medicine and anti-aging products.
Additionally, through various promotions such as the Sancheong Hwangmaesan Azalea Festival, Sancheong will be promoted as a healing travel destination where visitors can enjoy both health and pleasure.
Along with this, various related events such as spinning the Sancheong 9 Scenic Spots roulette and traditional games like Tuho throwing will be held to capture visitors' attention, and marketing strategies targeting the 20s and 30s generations, including Sancheong-gun SNS events, will also be implemented.
Moreover, the excellence of Sancheong’s agricultural and specialty products will be showcased through exhibitions of Sancheong beer, fruit vinegar, and other local products.
An official from the county stated, "At this expo, we plan to strategically promote distinctive cultural tourism resources, agricultural and specialty products, Hwangmaesan, and Donguibogam Village in connection with events. Through this, we aim to revitalize Sancheong-gun’s tourism industry and raise awareness of Sancheong as the number one destination for anti-aging wellness travel."
Hosted by Gyeongnam Province and Changwon City and organized by the Gyeongnam Tourism Expo Secretariat, this Gyeongnam Tourism Expo will operate with 350 booths from 100 companies to promote excellent tourism resources such as tourism, culture, and festivals in the Gyeongnam region, seeking measures suitable for tourism trends and revitalizing the tourism industry.
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