hy, 'Helicobacter Project Will' First Spoonable Yogurt Brand Launch

hy announced on the 21st that it will launch 'Tteomeokneun Will,' the first spoonable yogurt under the 'Helicobacter Project Will' brand.

Helicobacter Project Will 'Tteomeokneun Will'.
Photo by hy

Will, launched in 2000, is a mega-hit fermented milk product for stomach health, with cumulative sales of 4.7 billion units. Along with the gel-type 'Stomach Care Project Kkujippong Will' introduced last year, hy is now presenting a spoonable yogurt. Tteomeokneun Will is a large-capacity yogurt weighing 450g, reflecting recent consumer patterns that prioritize cost-effectiveness in an era of high prices. It can be used for purposes such as dieting or meal replacement. It is also good to add toppings like fruit, nuts, or granola. Due to its large size, it can be consumed in multiple servings, and a cap is applied to the top of the package to enhance convenience.

Tteomeokneun Will contains 13.5 mg of Kkujippong leaf extract, a patented material by hy. It also includes a complex probiotic blend, including HY2782, which has excellent survival ability in the intestines. Each cup contains 300 billion CFU. The plum flavor is applied to preserve the unique taste of Will. The initial launch will be conducted through a pre-order sales method via Kakao Makers. Afterwards, sales channels will be expanded mainly online and in large supermarkets.

An hy official said, "Tteomeokneun Will is a premium product that combines taste, functionality, and cost-effectiveness," adding, "With its large-capacity configuration, the whole family can enjoy it with various recipes."