'OLED Hyperconnectivity'... 'Gwaejja Laboratory' Hanging OLED Panels on Balloons and More
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Samsung Display announced on the 27th that it will participate in Spain's Barcelona 'MWC (Mobile World Congress) 2023' for the first time in five years. Under the theme of 'Hyperconnectivity through OLED (Organic Light Emitting Diode),' it will showcase IT displays such as laptops and tablets, as well as automotive display technologies. They will open a 'Quirky Lab' demonstrating how lightweight OLED panels are, showcasing their advanced technology to visitors.
Samsung Display has prepared a special exhibition zone at the event, which runs from today until the 2nd of next month. At the entrance of the exhibition hall, they set up the 'Dr. OLED Quirky Lab,' demonstrating how light and durable the panels are. Visitors can remotely control a Galaxy Z Fold4 inside a fish tank, take photos with the fish, develop them, and keep them as souvenirs. This experience highlights the high waterproof performance of OLED.
Visitors can also experience finding hidden text using a filter that shows only harmful blue light, verifying OLED’s blue light reduction characteristics. Additionally, activities such as hanging OLED panels on balloons to demonstrate lightness and applying impact to OLED panels with steel balls to test durability are available. A Samsung Display official said, "We created the Quirky Lab while thinking about how consumers can enjoyably experience the excellence of OLED."
'MWC (Mobile World Congress) 2023' Samsung Display booth. The 'Dr. OLED Eccentric Lab' showing how light the OLED (Organic Light Emitting Diode) panels made by Samsung are. [Photo by Samsung Display]
Core products such as foldable, IT, and automotive displays are also exhibited. The foldable experience zone displays foldable and slidable concept products. Visitors can also test the durability of Samsung’s foldable OLEDs, which operate without issues even after being folded over 200,000 times. This has been certified by the global certification body Bureau Veritas. Visitors can apply pressure to the folding part of the UTG (Ultra Thin Glass) cover window to check if the product breaks. UTG is a proprietary technology of Samsung Display.
Following CES (Consumer Electronics Show) 2023, MWC 2023 will also showcase future products in large numbers, including the 17-inch 'Flex Slidable Solo' that can extend in one direction, multi-foldable products folding in 'S' and 'G' shapes, and the foldable laptop concept 17.3-inch 'Flex Note.'
The IT zone is intentionally darkened to maximize OLED image quality. The booth is designed with a photo and video editing studio concept. It highlights the superior features of IT OLEDs compared to LCDs (Liquid Crystal Displays), such as eye-friendly OLED and gaming-specialized OLED. A Samsung Display official said, "Recently, OLED demand has been increasing not only in smartphones but also in the laptop and tablet markets. The eye-care OLED, which offers excellent image quality and almost no blue light, is receiving high praise from video creators and general consumers."
A space was created to allow visitors to experience smartphone-level OLED image quality on IT devices. Visitors can compare image quality by sending videos and images shot with the Galaxy S23 to both an LCD and the latest Galaxy Book3 Pro equipped with OLED.
Future autonomous vehicle displays will also be showcased. In the 'Automotive Experience Zone,' a large-screen, multi-screen experience space is created using a 34-inch digital cockpit display for the driver's seat. A 13.4-inch round automotive display is also introduced, a product that enhances the freedom of automotive interior design.
Choi Soon-ho, Vice President and Head of Strategy Marketing at the Small and Medium Display Business Division, said, "Since displays determine the image quality and design of finished products, we created a special exhibition hall for consumers to directly experience Samsung OLED." He added, "We will continue to build a stronger OLED ecosystem so that people can experience OLED in all areas of life, including smartphones, laptops, and automobiles."
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