Professor An Chaerin of Gyeongnam National University Publishes Book 'Again, Cultural Contents'

Meaning and Essence of Easy-to-Understand Cultural Content

[Asia Economy Yeongnam Reporting Headquarters, Reporter Song Jong-gu] Professor An Chae-rin of the Department of Cultural Contents at Gyeongnam National University has published the book "Again, Cultural Contents."

Currently, with new content platforms such as OTT experiencing explosive growth, and consumers actively seeking the content they want and choosing platforms accordingly, platform operators are focusing more on creating new and differentiated content itself as a strategy to attract and retain new customers.

Amid the reevaluation of the value of cultural contents, Professor An's book "Again, Cultural Contents" helps readers easily understand the meaning and essence of cultural contents.

Cover of "Again, Cultural Contents" by Professor An Chaerin of Gyeongnam National University.

In particular, this book analyzes various Korean content cases that have succeeded in creating new consumer cultures through a single cultural content, and adds explanations about the reasons for the achievements of South Korea's cultural contents industry in the global market and its future potential.

Professor An graduated from the Department of Political Science and International Relations at Sookmyung Women's University, earned her master's and doctoral degrees in Cultural Industries from the University of Warwick in the UK, and is currently dedicated to nurturing future talents at the Department of Cultural Contents at Gyeongnam National University.

Her main research areas include the cultural contents industry, creative labor, cultural management strategies, and cultural policy, and she has published numerous books and papers on these topics.