"No Mask Spring" CJ OnStyle Launches Beauty and Health Program

On the 17th, Show Host Simsra and Musical Actor Kim Ho-young on 'Yasim Beauty'
Show Host Dong Ji-hyun Recruits J-Seon for 'Donggage Main Store'

CJ OnStyle 'Donggage Main Store' Cast Photo [Photo by CJ OnStyle].

CJ OnStyle announced on the 15th that it will launch a large number of new planned programs targeting self-care enthusiasts in the spring season without masks. CJ OnStyle’s professional show hosts and famous broadcasters will co-host to add fun to customers' shopping experience.

On the 17th at 10:45 PM, a new beauty-specialized program called 'Yasim Beauty' will be launched. Hosted by show host Sim Seura and musical actor Kim Ho-young, this Friday night fixed program will cover trendy beauty products. It will strengthen customer communication through a segment where customer reviews are read aloud. For the first broadcast, the vegan cosmetic product 'Dalba Serum' was prepared. On the 24th, the home beauty device 'MediCube Ucera Deep Shot' will be featured.

On the 2nd of next month, show hosts Dong Ji-hyun and Alex will introduce 'Donggage Direct Store.' Due to the success of the existing Saturday morning 'Donggage Main Store,' the program will be expanded to Thursday evenings to meet more customers weekly. Alex, who has worked with Dong Ji-hyun for seven years, will move to 'Donggage Direct Store' to sell various category products including fashion, living, health, and beauty. The existing 'Donggage Main Store' has recruited Jayseun, a broadcaster and interior designer.

The inner beauty specialized program 'Powerful Showroom' was newly scheduled on the 16th. Show hosts Kang Yeon-jin and Kim Min-sung will open a luxury showroom specialized in inner beauty. On the 4th of next month, show host Sim Yong-su’s 'Top Show' will air its first broadcast, covering various categories such as living, travel, fashion, and food.

CJ OnStyle stated, "From the 30th of last month, when the indoor mask mandate was lifted, until the 13th of this month, sales of health and beauty products increased by about 40% compared to the same period last year," adding, "We will continue the momentum with various planned programs hosted by professional show hosts and famous broadcasters to add enjoyment to customers' shopping."