LG Electronics Selected as an 'Outstanding Business for Consumer Complaint Resolution'

High Ratings in Proactiveness, Participation, and Autonomous Processing Rate
Differentiating in Customer Service Sector

[Asia Economy Reporter Han Yeju] LG Electronics has been selected as an excellent business operator for autonomous resolution of consumer complaints by the Korea Consumer Agency.

LG Electronics announced on the 6th that it was chosen as the outstanding business operator in the home appliance sector for 2022 at the '2023 Consumer Complaint Resolution Business Operator Council Workshop' held by the Korea Consumer Agency on the 3rd at EL Tower in Gangnam-gu, Seoul.

LG Electronics was the only company in the home appliance sector selected as an 'Excellent Business Operator for Consumer Complaint Resolution' in 2022 by the Korea Consumer Agency. On the 3rd, Park Young-eun, LG Electronics Executive Vice President in charge of Customer Value Innovation CS Strategy and Support (right), received a certificate of commendation from Kim Kyung-ui, Standing Director of the Korea Consumer Agency, at the '2023 Consumer Complaint Resolution Business Operator Council Workshop' held at EL Tower in Gangnam-gu, Seoul. Photo by LG Electronics

The Korea Consumer Agency selects excellent business operators based on factors such as proactiveness in resolving consumer difficulties, participation in the Consumer Complaint Resolution Business Operator Council, and the rate at which businesses autonomously complete consumer consultations received through the autonomous consultation processing system.

LG Electronics is differentiating its customer service sector to provide an innovative customer experience called the 'F.U.N Experience.'

Recently, LG Electronics conducted a 'visiting service' by inspecting LG home appliances including air conditioners, washing machines, refrigerators, vacuum cleaners, and TVs at over 300 social welfare facilities nationwide. LG Electronics plans to regularly provide appliance inspection services for social welfare facilities twice a year on an ongoing basis.

Since 2021, LG Electronics has been operating a 'Sign Language Consultation Service' to enable customers with hearing and speech disabilities to receive services easily and conveniently. It also operates a 'Senior Dedicated Consultation Service' to enhance the convenience of consultation services for senior customers.

Efforts to improve the expertise of service staff continue as well. Since 2002, LG Electronics has been conducting the 'Service Olympics' for domestic service engineers, and its online education platform for service staff, 'Baeummadang,' uploaded more than 900 new contents last year alone, including technical information, service know-how, and safety culture.

Jung Yeon-chae, Vice President and Head of Customer Value Innovation Division at LG Electronics, stated, "We will continue to thoroughly view things from the customer's perspective, listen to the voice of customers, and provide the best experience and impression to our customers."