Seven Eleven Collaborates with Jeju Black Pork Restaurant to Launch 'Sukseongdo Highball'

Seven Eleven announced on the 5th that it plans to launch two types of 'Sukseongdo Highball' on the 15th.

Sukseongdo Highball is a product developed in collaboration between Seven Eleven and the Jeju black pork specialty restaurant 'Sukseongdo.' After product development, test sales have been conducted at the 'Sukseongdo' restaurant since the second half of last year.

The products to be released this time are two types: 'Sukseongdo Highball 500ml' and 'Sukseongdo Lemon Highball 500ml.' Both products have an alcohol content of 7%. Sukseongdo Highball is attractive for its clean taste typical of highballs and pairs well with meat dishes. The 'Sukseongdo Lemon Highball' features a lemon scent with a sparkling carbonation. The characteristic bitterness of alcohol is mild, making it enjoyable for everyone without strong preferences.

As a ready-to-drink (RTD) canned highball product, it can be conveniently enjoyed without separate mixing. According to Seven Eleven, the price is about 40-50% cheaper compared to regular bars, reducing the economic burden.

A launch commemorative discount event will also be held. When purchasing three Sukseongdo Highballs, customers can get them for 12,000 won, an 11% discount from the regular price.

Nam Geon-woo, Senior MD in charge of alcoholic beverages at Seven Eleven's Beverage and Alcohol Team, said, "Highballs are an icon symbolizing the drinking culture of the younger generation," adding, "Starting with this highball launch, we plan to expand the lineup to about 10 types within the first half of the year."