Samsung C&T Fashion Division announced on the 26th that it will launch a women's clothing brand called 'The Aperture,' featuring a new classic concept for the 25-35 age group.
The Aperture pursues a practical contemporary style that can be worn both on weekdays and weekends, breaking away from uniform office looks. It can be found on the fashion and lifestyle specialty mall SSF Shop.
The Aperture is an abbreviation of ‘Appearance of Culture,’ meaning ‘the emergence of culture.’ Its concept is ‘New Classic,’ which modernly reinterprets iconic cultures and fashion styles that were popular at specific points in the past. It views the longing for an era never experienced from a fresh perspective. With each new product launch, it plans to present new concepts and styles to provide fresh stimulation to trend-sensitive female customers in their 25s and 30s.
The Aperture set the concept of its first collection as ‘Vintage Revivalist.’ With the keyword ‘revival of the old,’ it captures the charm of vintage. Especially inspired by the silhouettes, textures, and details of vintage items that gained attention in the 1990s, it introduces products newly created with a contemporary sensibility. This collection of The Aperture consists of items such as tweed jackets, knit cardigans, denim pants, and pleated skirts, mainly using black, purple pink, and gray colors.
A representative of Samsung C&T Fashion Division said, "We are launching The Aperture, a women's clothing brand that newly proposes modern reinterpretations of cultures from various eras," adding, "We will build a fandom based on fresh branding and styles, as well as products that combine creativity and practicality."
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