Homeplus Launches 'One Piece' Character Bread "Targeting Enthusiasts"

Sales Begin Nationwide from the 1st of Next Month
100 Types of Wanted Poster Stickers Featuring Pirate Crew Characters

Kang Jae-rin, buyer of the Homeplus Confectionery and Beverage Team, is showcasing One Piece character bread and stickers at the Homeplus Mega Food Market Gangseo branch in Deungchon-dong, Seoul on the 29th (Photo by Homeplus).

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 29th that starting from the 1st of next month, it will exclusively sell four types of 'One Piece Character Bread,' themed after the popular animation 'One Piece,' at Homeplus stores nationwide.

One Piece Bread is a popular animation character bread that was first released in Korea in 2012. At that time, it gained great popularity, selling over 5 million units within just one month of its release. This time, Homeplus, the distributor rather than the manufacturer, directly contracted the One Piece character rights and developed the product together with Lotte Confectionery, reintroducing it after 10 years.

The four types of One Piece Character Bread, exclusively sold at Homeplus stores nationwide from the 1st of next month, include ▲Luffy's Peanut Sandwich ▲Zoro's Strawberry Sandwich ▲Sanji's Honey Hotteok ▲Chopper's Strawberry Cake. Each bread comes with one randomly included sticker (total of 100 types) designed like a WANTED poster showing the pirate crew characters' bounties.

One Piece, a shonen manga about the protagonist Luffy's adventure to become the Pirate King, has been continuously serialized since its first publication in 1997, with over 100 volumes released. The animation has also been airing over 1,030 episodes since 1999. It has a broad recognition and fan base, mainly among people in their 30s and 40s who grew up reading the manga and watching the animation, as well as teenagers and people in their 20s who enjoy shonen manga.

Kang Jaerin, buyer of the Homeplus Bakery & Beverage Team, said, "You can only find the One Piece Bread, returning after 10 years, at Homeplus," and added, "We expect to gain enthusiastic responses from fans through the fun of collecting various stickers such as 'Luffy with a 1.5 billion Berry bounty' and 'Legendary Pirate King Gol D. Roger' included inside the bread."

This content was produced with the assistance of AI translation services.