"2022 Trends at a Glance" CJ Olive Young, '2022 Awards & Festa'

Fair Combining Lifestyle Trends and Experience Content from 14th to 18th Next Month
'Santa Village' Concept at DDP... Pre-Sale on Olive Young App on 24th

CJ Olive Young, '2022 Awards & Festa' (Photo by CJ Olive Young).

[Asia Economy Reporter Yuri Kim] CJ Olive Young announced on the 17th that it will hold the fourth 'Olive Young Awards & Festa' at Dongdaemun Design Plaza (DDP) in Dongdaemun-gu, Seoul, from the 14th to the 18th of next month.

The Olive Young Awards & Festa is an event that has been converted into a convention based on customer purchase data, showcasing the year's health and beauty-centered lifestyle trends through the 'Olive Young Awards.' It was planned to express gratitude to partner companies that led Olive Young's growth throughout the year and to allow customers to experience the competitiveness of the awarded products.

This year, in line with the evolution into an 'omnichannel lifestyle platform,' it will meet customers as a 'Lifestyle Fair' aiming for healthy beauty beyond health and beauty. At the event venue, visitors can find a total of 128 awarded products across 31 carefully selected categories based on over 100 million purchase data records. In addition to the Awards Hall, Makeup Hall, and Premium Hall where awarded products can be viewed at a glance, various booths related to overall lifestyle, such as the W Care Zone proposing women's health-related products, have been prepared.

The event concept is 'Olive Young Santa Village.' It offers photo zones and experience booths in a space filled with the energy and excitement of the Christmas season. Tickets for the Olive Young Awards & Festa can be purchased through the Olive Young online mall application (app). For the first time in four years since the launch of Awards & Festa, Olive Young has started selling tickets on its own mall to enhance customer purchasing convenience.

Official ticket sales begin at noon on November 25. Visitors can enjoy a variety of benefits and giveaways provided at over 60 lifestyle booths. Customers who wish to purchase tickets at a discounted price can participate in the first-come, first-served advance reservation event starting at noon on the 24th.

To ensure a safe and comfortable viewing environment, Olive Young reduced the number of daily viewing sessions from three to two compared to last year and extended the viewing time per session from three and a half hours to five and a half hours, lowering congestion.

An Olive Young official said, "Olive Young was able to grow one step further this year thanks to the competitive products of excellent partner companies and many customers who consistently visited Olive Young." He added, "This event will be an opportunity to experience not only the awarded products but also the present and future of Olive Young, which is evolving into an omnichannel lifestyle platform, all at once."