AK Plaza Holds 'Live Flower Crab Sale' at Prices from 10 Years Ago

AK Plaza is holding a 'Live Male Blue Crab Discount Event.' (Photo by AK Plaza)

[Asia Economy Reporter Jeon Jinyoung] AK Plaza announced on the 6th that it will hold a "Live Male Blue Crab Discount Event," selling "live male blue crabs" at prices from 10 years ago at all department store food courts from the 7th to the 13th.

At the AK Plaza food courts, "live male blue crabs" will be sold for one week at a limited price of 14,900 KRW per kilogram, the same price as 10 years ago. This is more than a 50% discount compared to the regular price. Blue crabs are in season during spring and autumn; spring is famous for the egg-filled "female blue crab," while autumn's popular choice is the meat-filled "male blue crab."

The blue crabs featured in this AK Plaza event are male blue crabs caught right after the summer closed season. Male blue crabs are larger than female blue crabs due to their vigorous feeding activity in preparation for winter and are considered an autumn delicacy for their unique sweet flavor. In fact, male blue crabs have been one of the popular autumn foods sought by customers, with a total of 2.5 tons sold at AK Plaza department store food courts over three months starting last September.

For this event, AK Plaza enhanced the price competitiveness of the seasonal male blue crabs through pre-planning based on tidal analysis. First, by operating a direct purchase system, blue crabs were directly shipped from Taean and Seosan in Chungnam to the food courts, minimizing distribution intermediaries to offer reasonable prices. Additionally, reflecting the sensitivity of blue crab catch volumes and origin prices to tidal conditions, the event period was set to present prices significantly lower than market rates. Meanwhile, AK Plaza plans to continue organizing discount events for popular seafood such as mackerel, cutlassfish, and squid, whose catch volumes vary greatly depending on tidal conditions.

An AK Plaza food court official said, "In this ongoing high inflation era, we planned this event to ease the shopping burden for customers visiting AK Plaza," adding, "We hope customers enjoy the autumn seasonal male blue crabs at 10-year-old prices through this event prepared by AK Plaza."

This content was produced with the assistance of AI translation services.