[2022 Asia Construction Awards] Hanshin Engineering & Construction's 'Hanshin The Hue' Focuses on Essence and Substance for Residential Value

Asia Economy Grand Prize - Brand Category

[Asia Economy Reporter Noh Kyung-jo] Hanshin Engineering & Construction, which received the Asia Economy Grand Prize in the brand category, has grown into a leading comprehensive construction company in Korea through architecture, civil engineering, electrical, and plant businesses since starting housing construction in 1950.

Over the past half-century, it has supplied approximately 300,000 housing units, earning high recognition for its contribution to improving residential environments. It has also played a significant role in the development of national infrastructure industries such as highways, subways, and high-speed railways.

Hanshin Engineering & Construction's housing brand, 'Hanshin The Hue (HANSIN THEHUE),' embodies residential value concentrated with expertise and substance based on over 70 years of rich experience, expressing a commitment to repay customers' trust and consideration. The philosophy reflects a focus not only on a splendid exterior but also on the essence, aiming to positively influence residents' lives. The brand was renewed last November to offer more differentiated living spaces so that residents can live with pride.

Perspective view of Geomdan Hanshin The Hue Urban Park [Provided by Hanshin Engineering]

'Geomdan Hanshin The Hue Urban Park' is a complex that fully reflects the brand value of Hanshin Engineering & Construction. It is a public-supported private rental apartment in Geomdan New Town, Incheon, located at 264-7 Dangha-dong, Seo-gu, consisting of 8 buildings from 2 basement floors to 29 above-ground floors, with a total of 910 units of exclusive area 74 to 84㎡. The complex layout is mainly south-facing with a large central plaza design, providing a great sense of openness. High-end community facilities and specialized spaces for youth (youth support facilities) will be provided.

A new station (Station 101) on the extension of Incheon Subway Line 1 (scheduled for 2024) will be within walking distance. Once the new station opens, it will be possible to reach Seoul Station and Incheon International Airport within 30 minutes via Gyeyang Station (Airport Railroad and Incheon Line 1), a transfer station. The proximity to the Metropolitan Area 1st Ring Expressway and Incheon International Airport Expressway also facilitates easy travel by car.

Anyone aged 19 or older who is a member of a household without a home can apply for subscription regardless of whether they have a subscription savings account or previous winning history. Long-term residence is possible for 10 years, and the initial rent is affordable compared to market prices, with an increase rate limited to within 5% (every 2 years). Tax credit benefits are available, and quick move-in is possible by March next year.

Hanshin Engineering & Construction is actively selling units in major regions nationwide, including the metropolitan area, this year. In the first half of the year, 'Incheon City Hall Station Hanshin The Hue' (469 units) and 'Geumgok Station Hanshin The Hue' (406 units) were successfully sold. In the second half, supply continues with 'Asan Hanshin The Hue' (603 units), 'Ulsan Grand Park Hanshin The Hue' (329 units), and 'Geoje Hanshin The Hue' (547 units).