Nick Corner, Head of Volvo Cars Asia Pacific (left), and Lee Yun-mo, CEO of Volvo Cars Korea, are posing for a commemorative photo at the new car launch event on the 27th. [Asia Economy Reporter Choi Dae-yeol] Volvo Cars Korea launched the 4-door sports sedan S60 and the crossover V60 Cross Country on the 27th.
The new S60 is a model designed based on the same platform as the flagship 90 cluster. Along with the SUV X60, it is considered a core midsize model. As a new model after three years, it features a digital package based on Google Automotive OS, the latest active safety technology ADAS sensor platform, and supports OTA updates.
A 3D emblem with an integrated radar is positioned in the center of the high-gloss black grille. It is equipped with 19-inch diamond-cut alloy wheels and hidden tailpipes. Inside, laminated double-glazed windows have been added. Convenience features include an air purification system, Bowers & Wilkins sound system, and an Orrefors natural crystal gear knob. It is released in Korea in a single Ultimate Bright configuration.
The V60 Cross Country shows a family look with an emblem integrating radar in the front grille and hidden tailpipes. Similarly, laminated double-glazed windows have been newly added. It is released domestically in Plus and Ultimate trims, differing in wheel size, sound system, seat convenience features, and 360-degree cameras. The higher trim includes an Orrefors gear knob handcrafted by Swedish artisans.
The key feature of both new cars is enhanced connectivity between the car and the driver. Infotainment services integrating T map, NUGU, FLO, etc., based on the Google Android operating system, are standard. Volvo Cars Korea invested 30 billion KRW and jointly developed this with T map Mobility for the Korean market. Various convenience devices can be controlled via voice recognition. Features such as using a smartphone as a car key and a digital concierge service providing real-time support for driving issues are also available. Five years of LTE data, one year of FLO subscription, and 15 years of OTA wireless updates are provided as standard.
Both cars are equipped with an active safety system ADAS sensor platform consisting of radar, cameras, and ultrasonic sensor arrays. Pilot Assist, which smoothly supports the driver from a standstill to high-speed driving, and a head-up display are also standard.
A 250-horsepower mild hybrid engine based on a gasoline engine is paired with an 8-speed transmission. The V60 Cross Country adds an all-wheel-drive system. The domestic sales price of the S60 is 56.1 million KRW, and the V60 Cross Country is priced at 55.3 million KRW and 61.6 million KRW.
Nick Connor, Head of Volvo Cars Asia Pacific, said, "Korea is the fastest-growing among Volvo’s business locations, with S60 and V60 Cross Country sales ranking third globally," adding, "With connectivity services developed exclusively for the Korean market and top-class convenience features and safety technologies, customers can experience a better quality of life."
Nick Corner, Head of Volvo Cars Asia Pacific, is posing for a commemorative photo in front of the new S60. 
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