[Asia Economy Reporter Song Seung-yoon] Trans Beverage, an importer and distributor of premium liquor brands, announced on the 18th that the bourbon whiskey 'Wild Turkey' has gained great popularity, with sales in the first half of the year soaring 212% compared to the previous year.
Wild Turkey attracted attention by consecutively launching new products and promotional packages in the first half of 2022, including Masters Keep Revival, 13-year Father and Son, 101 8-year, 12-year product renewals, and Old Fashioned packaging. Its sibling premium bourbon whiskey, 'Russell Reserve,' even experienced scarcity, leading to 'open run' phenomena.
It preserves the taste of each batch.
Wild Turkey is made using the mash manufacturing method, where a portion of the previously fermented mash is added to the next batch to maintain consistent whiskey quality, resulting in a deep and rich aroma and flavor. All products adhere to the same mash bill of 75% corn, 13% rye, and 12% malt. It is also famous for charring the inside of oak barrels. The wood surface is charred until it cracks like alligator leather, producing intense taste and aroma.
A Trans Beverage official said, "Interest in new alcoholic beverages is increasing mainly among the MZ (Millennial + Generation Z) generation," adding, "We will lead the premium liquor market with diverse and aggressive marketing."
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