Orion's 'Sun Jalapeno Cheddar Flavor' Surpasses 1 Million Packs Sold

[Asia Economy Reporter Eunmo Koo] Orion announced on the 11th that 'Taste of the Sun! Sun Jalapeno Cheddar Flavor' surpassed cumulative sales of 1 million packs within two months of its launch. Thanks to the new product effect, the overall sales of the Taste of the Sun! Sun brand grew by 30% compared to the same month last year.

Sun Jalapeno Cheddar Flavor has received great response from the beginning due to its unique spicy, sweet, and savory taste. Sales are increasing not only among home drinkers who enjoy beer with simple snacks at home but also as a summer outdoor snack.

'Taste of the Sun! Sun' has established itself as Orion's representative snack, surpassing cumulative sales of 130 million packs since its re-release in 2018. In addition to the Jalapeno Cheddar Flavor, the spicy and savory 'Hot Spicy Flavor' and the sweet 'Garlic Baguette Flavor' are also on sale.

An Orion official said, "The crispy texture unique to Taste of the Sun! Sun combined well with the flavors of jalapeno, cheddar cheese, and whole grains, making it a popular beer snack," adding, "We will continue to release differentiated products preferred by various age groups."