Wonsoju Spirit Sells Out in One Week... GS25 Alcohol Sales Rank No.1

Number of Stores Handling Alcohol Ranks 1st and 2nd with Cass and Chamisul Fresh
GS25 "Result of Efforts in Culture Commerce, Wine25Plus, and More"

Models are introducing Wonsoju Spirit at GS25.

[Asia Economy Reporter Kim Yuri] Wonsoju Spirit sold out in its first week of release.

GS Retail's convenience store GS25 announced on the 19th that Wonsoju Spirit, launched on the 12th, sold out its initial stock within one week of sales, surpassing the long-standing top-selling alcoholic beverages Cass and Chamisul Fresh to become the number one in overall alcohol product sales. As of the 11th, the number of franchise stores ordering Wonsoju Spirit reached 15,482, exceeding the number of stores carrying Cass (15,380) and Chamisul Fresh (15,204).

GS25 analyzed that Wonsoju Spirit's popularity is due not only to 'celebrity marketing' but also because the product well incorporates culture and storytelling.

Park Jaebum, CEO of Wonsoju Spirit, established a local agricultural company and used Totomi rice from Wonju City, Gangwon Province. The liquor label was designed with mother-of-pearl patterns reflecting Korean sentiment. GS25 stated, "The sincere story throughout the entire product planning process was well conveyed to consumers."

GS25 emphasized that they selected CEO Park Jaebum as the first artist for the 2015 concert 'Music and Beer Festival (MuviFe)', showing early interest in street culture and promoting cultural events with youthful sensibility as a key marketing strategy. GS25 added that owning the alcohol smart order platform Wine25 Plus enabled the successful launch of Wonsoju Spirit.

GS25 plans to prepare Wonsoju Spirit planning sets through Wine25 Plus in the future.