Korbit "60% of H1 Trading Volume from 4050... Slight Increase in MZ Generation Share"

H1 4050 Trading Volume Share 56.8%... "Conservative Listing Policy at Work"
MZ Generation Trading Volume Share Up 2.1 Percentage Points
Main Crypto Investment Preferences: Bitcoin → Ripple → Ethereum

[Asia Economy Reporter Lee Myunghwan] Among investors using the domestic virtual asset exchange Korbit, the middle-aged group in their 40s and 50s continued to constitute the majority customer base this year, following last year.

According to Korbit on the 4th, the proportion of trading volume by middle-aged users in their 40s and 50s in the first half of this year reached 56.8%. The age group with the highest investment proportion was those in their 50s, accounting for 29.9%. This was followed by those in their 40s (26.9%), those aged 60 and above (20.8%), those in their 30s (18%), and those in their 20s (4.5%). Korbit explained that the steady influx of middle-aged users who prefer safe assets is attributed to the conservative listing policy maintained since the early days of the business.

The age groups that saw an increase in trading volume proportion compared to last year were those in their 20s (up 1.5 percentage points) and 30s (up 0.6 percentage points), with the MZ generation (Millennials + Generation Z) increasing by 2.1 percentage points. Comparing the trend of new sign-ups, those in their 20s accounted for 14.4% of new sign-ups in the first half of last year, but this rose by 5.1 percentage points to 19.5% during the same period this year, marking the largest increase. Korbit explained that this phenomenon became prominent following the partnership events with SK Square affiliates launched in March this year and the TV advertisements aired since May.

However, the trading volume proportions decreased for those in their 40s (-0.5 percentage points), 50s (-1.1 percentage points), and 60s and above (-0.5 percentage points) compared to last year. Nevertheless, those in their 50s still held the largest share.

Looking at the trading volume proportion by gender, male investors still accounted for the majority. In the first half of this year, males accounted for 72.4% and females 27.6%, with the male investor proportion increasing by 3.9 percentage points. In the first half of last year, the gender investment proportions were 68.5% male and 31.5% female.

The most traded virtual assets on Korbit in the first half of this year were Bitcoin (BTC), Ripple (XRP), and Ethereum (ETH), in that order. Compared to last year, the rankings of Ripple and Ethereum were reversed.

The investment ranking for the middle-aged group in their 40s and 50s, which holds the largest investment proportion, was also Bitcoin (BTC), Ripple (XRP), and Ethereum (ETH) in the first half of the year. However, the investment proportion in these three major virtual assets decreased by 3.9 percentage points from 59.5% to 55.6%. This is analyzed to be due to the increase in newly supported trading pairs this year compared to last year, leading to a slight decrease in the investment proportion in major virtual assets.

A Korbit official stated, "While the advancement of the 40s and 50s, Korbit’s main customer base, was remarkable, the new trading activity of the MZ generation is also noteworthy," adding, "Although the overall market is currently sluggish, we plan to continue launching advertisements and events targeting the MZ generation in the second half of the year."

This content was produced with the assistance of AI translation services.