Kim Hee-geun, Chairman of the Korea Mecenat Association (left), and Kim Yang-sun, Head of Interpark Entertainment & Commerce Division (right), are posing for a commemorative photo at the 'Business Agreement Ceremony for Revitalizing Corporate Culture Consumption.'
[Asia Economy Reporter Seomideum] Ticket reservation platform Interpark announced on the 1st that it signed a business agreement with the Korea Mecenat Association on the 30th to promote corporate cultural consumption.
The signing ceremony was held at Blue Square in Hannam-dong, Seoul, focusing on cooperation to revitalize cultural hospitality. Kim Yang-seon, head of Interpark Entertainment & Commerce Division, and Kim Hee-geun, president of the Korea Mecenat Association, attended.
The initiative began with the joint production of the 'Gift Culture, Shared Culture' ticket voucher. This voucher can be used for all performances, exhibitions, and events sold on Interpark. Any company wishing to utilize cultural hospitality can purchase it.
Kim Hee-geun, president of the Korea Mecenat Association, said, “The Korea Mecenat Association is conducting the 'Gift Culture, Shared Culture' project to support corporate cultural hospitality and cultural consumption. Reflecting the recent trend of pursuing work-life balance, this system also contributes to improving employee organizational satisfaction. We hope that through this agreement with Interpark, which holds various cultural and artistic contents, more companies will participate.”
Kim Yang-seon, head of Interpark Entertainment & Commerce Division, said, “We expect this agreement to contribute to establishing a sound business culture mediated by culture,” adding, “As the largest ticket reservation platform in Korea, we plan to actively support building a virtuous cycle structure that revitalizes the performance industry, which has experienced difficulties due to COVID-19, by promoting corporate cultural consumption.”
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