Branding "Gwangyang Travel Shining Day and Night" to Prepare for Surging Tourism Demand
Promoting Eco-Tourism Resources Such as Baealdo Island Garden and Baegunsan Natural Recreation Forest
[Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik] Gwangyang City in Jeollanam-do announced that it will participate in the 37th Seoul International Tourism Fair, hosted by the Seoul International Tourism Exhibition Organizing Committee and the International Tourism Forum, and sponsored by the Korea Tourism Organization and the Korea Tourism Association Central Council, to attract tourists.
The city plans to brand "Gwangyang Travel that Shines Day and Night" by directly meeting potential tourists in preparation for the surge in tourism demand following the recovery of daily life at the four-day exhibition to be held at COEX, Seoul, starting from the 23rd.
At this exhibition, Gwangyang City will set up a promotional booth jointly with Jeollanam-do and six other cities and counties to strengthen regional cooperation, while aiming to realize sustainable tourism by enhancing the charm of the southern region.
In particular, as "safety" has emerged as a new travel standard after COVID-19, the city plans to strengthen competitiveness by promoting Gwangyang’s pristine tourist resources such as Baedo Island Garden and Baegunsan Natural Recreation Forest.
The city plans to effectively promote Gwangyang tourism information and attractions by screening tourism promotional videos and distributing tourism brochures throughout the exhibition.
Through various events, the city aims to attract tourists' interest and enthusiasm and actively promote night view spots and hidden tourist destinations.
Additionally, processed foods using Gwangyang’s specialties such as maesil extract, dried persimmon bread, and plum blossom bread will be exhibited and promoted to revitalize the local economy.
Kim Seongsu, Director of the Tourism Division, said, “Through this tourism fair, we will directly meet potential tourists whose travel desires have been suppressed and strive to brand Gwangyang tourism that shines day and night.”
He added, “We will prepare a tourism reception system in anticipation of the rapidly recovering travel sentiment with the return to daily life and continue to carry out multifaceted tourism marketing.”
Meanwhile, this tourism exhibition, hosted by KOTFA and sponsored by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, will be held on a scale of about 400 booths with participation from over 300 organizations and companies from more than 40 countries. Free admission is available through pre-registration on the website until the 21st.
Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik hss79@asiae.co.kr
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