Namyang Dairy 'CareB', Customized Nutritional Baby Food by Age [The World of Convenience Foods]

[Asia Economy Reporter Eunmo Koo] CareB is a nutrition-customized delivery baby food brand launched by Namyang Dairy Products, a baby food specialist company, in March 2020. Consumers can easily order baby food via their smartphones, and it is safely delivered right to their doorstep.

CareB was developed by Namyang Dairy Products in collaboration with the Korean Nutrition Society to provide a balanced baby food diet by adding necessary nutrients and supplementing deficient ones, considering the characteristics and growth of infants at different monthly ages. In particular, mothers can directly select a "nutrition-customized diet" according to the baby's age in months.

Since the products are for babies, CareB ensures food safety through state-of-the-art facilities. It has obtained the Hazard Analysis and Critical Control Points (HACCP) certification and is the first baby food in Korea to introduce High Pressure Processing (HPP), which minimizes nutrient loss while providing an additional layer of sterilization for safety.

CareB offers baby food menus for infants aged 4 to 15 months and a baby side dish delivery service for children after the completion stage. It boasts a total of 400 various step-by-step menus and introduces new customer promotions every month.