Seoul Metro Signs Business Agreement with Meal Kit Specialist 'Good Food'

Reflecting Demand for Convenience Foods Due to Lifestyle Changes Like Increase in 1-2 Person Households
Scheduled to Open in August This Year at 5 Stations Including Haengdang Station...Advertising and Accessibility Surpass Above-Ground Stores

[Asia Economy Reporter Lim Cheol-young] A meal kit specialty store will open in Seoul subway station shopping areas.

On the 17th, Seoul Metro announced that it selected Good Food (CEO Park Hyung-bin), the meal kit specialty brand ‘One Chef's Happy Table,’ and signed a contract in early May. Good Food, the successful bidder, currently operates more than 42 meal kit franchise stores under the brand ‘One Chef's Happy Table.’

The corporation focused on the increasing number of single- and two-person households and changes in lifestyle patterns after COVID-19, which led to consumer demand favoring convenient home meals over dining out. As a result, it held a public offering for a new meal kit specialty store operator in February this year and signed a contract with Good Food.

The meal kit specialty stores will be located in five stations (Haengdang Station, Janghanpyeong Station, Gubeundari Station, Godeok Station, Namhansanseong Entrance Station) and are scheduled to open sequentially around August after completing interior construction and business preparations. Since residential areas are densely formed around these station zones, local residents near the stations are expected to conveniently use the meal kit stores once they open. Additionally, compared to meal kit stores located above ground, these stores will have higher accessibility and visibility, creating a favorable business environment for small business owners.

The corporation is also promoting the attraction of meal kit specialty stores in six additional stations. Furthermore, it plans to actively develop additional rental business items like this meal kit project to create subway shopping areas that satisfy both small business owners and commuting citizens.

Jung Sun-in, Head of the New Growth Division at Seoul Metro, said, "As single- and two-person households increase, consumption patterns in various fields have changed, and the corporation is promoting new businesses such as the meal kit project accordingly. We will continue efforts to expand the types of businesses in subway shopping areas to provide diverse business opportunities for small business owners and meet the needs of commuting citizens, thereby enhancing user satisfaction."

This content was produced with the assistance of AI translation services.