New Zealand imported infant formula "Purelac Royal Plus," which achieved the shortest period sales record of 2 million cans with a single product, announced on the 25th that it recently enhanced product quality by reflecting customer feedback.
Based on solid product strength, "Purelac Royal Plus," chosen by discerning parents, has maintained its position as the leader in the domestic premium infant formula market through several renewal processes since its launch.
A representative of Pureland Co., Ltd., the official importer of Purelac, said, "As interest in health has increased due to the prolonged COVID-19 pandemic, we conducted this quality enhancement with the heart of parents who want to feed their babies only infant formula containing good ingredients. We expect high customer satisfaction with Purelac as we have improved product quality in the direction customers want by reflecting their voices."
In this Purelac Royal Plus quality enhancement, Pureland explained that they completely eliminated the natural scent caused by the high content of plant-based DHA, leaving only the original infant formula scent. To help babies during the rapid brain development period, the brain component "plant-based DHA" was maintained while enhancing quality by reflecting customer feedback.
Additionally, Pureland stated that they advanced the Wet Blending technology, which reduces moisture content by lowering heat exposure time. The new Wet Blending method homogenously mixes all nutrients into each particle, forming a better nutritional balance, removes harmful microorganisms through heat treatment, and minimizes the loss of sensitive nutrients. Although there are slight changes in the infant formula particles due to the advanced Wet Blending, Pureland added that the advantage of Purelac Royal Plus?quick dissolution without foam?is maintained.
A Pureland representative said, "We have completed a state-of-the-art Wet Blending system applying a HIGH-TECH nozzle system to ensure that the rich nutrients contained in Purelac Royal Plus are delivered to our babies as they are. In this process, which reflects Purelac’s research results for world-class quality, slight changes in infant formula particles appear. We recommend gently pressing the infant formula powder into the scoop to eliminate micro air layers when preparing the formula."
Purelac Royal Plus has consistently practiced the industry's first "Customer Absolute Safety Manifesto," building strong customer trust with confident product quality. Pureland transparently discloses the contents and results submitted to the Ministry of Food and Drug Safety every quarter on its official website and stated, "Purelac’s quality enhancement applying the latest technology will continue," promising, "We will continue to present premium infant formula Purelac that all parents can choose without hesitation."
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