CJ OnStyle Living PB 'Atssential', Cumulative Order Amount Surpasses 100 Billion Won

Atssential 2022 SS Season Living Room Room Set

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle’s total living brand ‘Atssential’ announced on the 15th that it will launch its 2022 spring new products and begin full-scale living market penetration.

To welcome spring, Atssential is releasing practical and highly versatile new products that target customer preferences, such as cabinets, rattan chairs, and fabric stools. The brand is evaluated to have completed a room set portfolio that enables total interior decoration using only brand products. Atssential plans to introduce a lifestyle unique to the brand to customers by exposing photo shoot content decorated exclusively with brand products for living rooms, bedrooms, dining rooms, etc., through its official SNS in the future.

Atssential is a living brand launched in October 2019 based on CJ OnStyle’s PB operation capabilities accumulated over more than 10 years. Since its launch, it has completed a sleep portfolio by releasing mattresses and toppers starting with bedding, the brand’s core item, and is growing into a total living brand by planning and selling modular furniture, sofas, carpets, curtains, and more.

Despite difficulties in importing raw materials due to COVID-19 last year, Atssential received great love from customers by globally sourcing Hungarian goose bedding and Spanish carpets through rapid product planning capabilities. Recently, in line with the online consumption trend of living products, it has been continuously introducing small but mobile exclusive living items such as towels, aprons, and portable pillows that add great value to spaces.

Since CJ OnStyle handles the entire process from product planning to design, manufacturing, and distribution, customer trust has been greatly accumulated. Atssential started with an order amount of 3.3 billion KRW in its first year of launch, recorded 23.4 billion KRW in 2020, and 41.3 billion KRW in 2021, showing record growth every year. This year, the brand’s goal is to surpass a cumulative order amount of 100 billion KRW.

Atssential’s spring new products will be unveiled for the first time on the 16th on CJ OnStyle’s representative lifestyle proposal program ‘Choi Hwajung Show.’ The ‘Atssential Modal Hotel Bedding’ is bedding that applies modal yarn extracted from beech trees, providing a cool and comfortable touch to the body. It uses yarn from Lenzing, Austria, the world’s largest producer of modal.

In addition, the CJ OnStyle Atssential mobile specialty store sells products such as the ‘Palette Storage Cabinet’ with color and practicality, the ‘Mother-of-Pearl Mat’ and ‘Apron’ produced together with brand model actress Lee Jung-hyun, and the ‘Fabric Stool’ that fully captures the diversity of spring.

Ahn Sunyoung, head of the Bedding & Atssential part team at CJ OnStyle, said, “By researching lifestyle and living trends and continuously presenting a product portfolio with practicality and quality, we have grown into the industry’s leading living brand capable of total room sets with only brand products. Going forward, Atssential will continue various activities that can transform the spaces where customers live into valuable places.”