SKT Launches Lifestyle Subscription Service 'Uju Pass Hot Pick'

The SKT promotional model is introducing the 'Uju Pass Hot Pick' at a partner location.

[Asia Economy Reporter Lim Hye-sun] SK Telecom announced on the 3rd that it has newly launched the promotional subscription product 'Uju Pass Hot Pick' to celebrate spring and the new school semester.

The options for 'Uju Pass Hot Pick' consist of a 5,000 KRW gift certificate usable at one of the three major convenience store chains in Korea?CU, GS25, or Seven Eleven?and a 5,000 KRW gift certificate usable at all 12 domestic cafe brands including Angel-in-us, Ediya, and Mammoth Coffee. Additionally, there are options such as a 5,000 KRW Olive Young gift card, 5,000 KRW worth of Goobne Chicken and Dorrae Orae, and a 5,000 KRW discount coupon for UT Taxi.

There are also four types of 'movie discount tickets x concession benefits' available for use at Lotte Cinema and Megabox theaters.

'Uju Pass Hot Pick' is available for a limited time until the 29th of next month, exclusively for new 5G or LTE smartphone subscribers and device change customers. SKT offers the product free of charge for three months upon subscription for customers who choose 'Uju Pass Hot Pick,' and the monthly fee thereafter is 5,900 KRW. Customers can select and use two options from 'Uju Pass Hot Pick' and can change their benefits monthly according to their usage patterns.

In late August last year, SKT launched the subscription brand 'T Universe' with the slogan 'Everyone's Subscription Universe, T Uju,' embodying the philosophy of pursuing a subscription platform accessible to the entire nation in line with the rapid expansion trend of the global subscription market.