Lotte Hotel-Korea Tourism Organization Sign ESG Win-Win Business Agreement to Enhance Welfare for SMEs

On the 25th, An Se-jin, CEO of Lotte Hotel (right), and An Young-bae, President of the Korea Tourism Organization, are taking a commemorative photo.

[Asia Economy Reporter Jeon Jin-young] Lotte Hotel announced on the 26th that it has signed an ‘ESG Win-Win Business Agreement to Improve Welfare for Small and Medium Enterprise Workers’ with the Korea Tourism Organization.

The signing ceremony held the day before at Seoul Lotte Hotel was attended by Lotte Hotel CEO Ahn Se-jin, Korea Tourism Organization President Ahn Young-bae, and other officials. This agreement was established to increase worker satisfaction among small and medium enterprises and small business owners, as well as to revitalize domestic tourism. Lotte Hotel plans to promote partnership projects linked to the Korea Tourism Organization’s worker vacation support program.

The main contents of the agreement include ▲planning exclusive Lotte Hotel products for the worker vacation support program ▲providing incentives to workers participating in the vacation support program (100,000 KRW per person, up to 10,000 people, totaling 1 billion KRW).

The ‘We Love Travel’ package, a lodging product for small and medium enterprise workers, will also be offered until December 31 on the exclusive online mall for participants in the worker vacation support program, called Vacation Shop. The package includes participation from all 17 domestic Lotte Hotel chains (Signiel, Lotte Hotel, L7 Hotel, Lotte City Hotel). Upon completion of the stay, participants will also receive Vacation Shop points worth 100,000 KRW per person as a refund benefit.

Last year, as part of ESG management, Lotte Hotel also promoted the Together Project with the Korea Tourism Organization and continued cooperative activities for traditional markets and local small business owners.

Ahn Se-jin, CEO of Lotte Hotel, said, “Through this business agreement with the Korea Tourism Organization, we hope to contribute to the improvement of leisure culture for small and medium enterprise workers,” and added, “Lotte Hotel will take the lead in practicing and spreading the value of coexistence, which is the core of ESG management.”

This content was produced with the assistance of AI translation services.