Lock&Lock Wins 'Top 100 Trusted Brands by Vietnamese Consumers' for 10 Consecutive Years

Vietnam's Top 10 Key Industries: Ranked No.1 in 'Household Goods and Interior' Sector

Lock&Lock announced on the 21st that it was selected as one of the "Top 100 Brands Trusted by Vietnamese Consumers in 2021." The photo shows Seung-ho Song, Team Leader of Lock&Lock Hanoi Center, attending the awards ceremony. Photo by Lock&Lock

[Asia Economy Reporter Kim Heeyoon] Lock&Lock announced on the 21st that it was selected as one of the 'Top 100 Brands Trusted by Vietnamese Consumers in 2021.'

The 'Top 100 Brands Trusted by Consumers' is an award hosted annually by a consumer magazine under the Vietnam Economic Times, a leading economic newspaper in Vietnam. This year, the award covered over 500 brands across Vietnam in categories such as fashion, cosmetics, food and beverages, and home appliances.

Lock&Lock has won the award for 10 consecutive years in the small home appliances and tumblers categories. Among Vietnam's top 10 core industry categories, it ranked first in the 'household goods and interior' sector.

Lock&Lock explained that its small home appliances and tumblers received overall high scores due to excellent quality and functionality, sophisticated designs that complement interior decor, and strong brand power.

Cheon Haewoo, Executive Director of Lock&Lock Southeast Asia Sales, said, "Although there were difficulties due to the worsening COVID-19 situation in the third quarter of this year, we are grateful to have firmly established ourselves as a trusted brand among Vietnamese consumers. We will implement localization strategies based on our understanding of Vietnamese consumers."