[Asia Economy Reporter Minji Lee] Toss Securities announced on the 2nd that it will begin the full public launch of its overseas stock service.
Prior to the service launch, about 700,000 customers applied in advance for the overseas stock service during November. Among them, 64.2% were investors from the 2030 MZ generation, showing high interest in overseas stock investment, followed by those in their 40s at 23.9%.
The overseas stock service embodies Toss Securities' service philosophy of enabling any investor to easily and conveniently experience the entire investment process, from information search to stock trading. In particular, it follows the same investment method as domestic stocks, allowing both existing and new users to use it easily and conveniently.
As with domestic stocks, the brand and keyword search functions have been enhanced for investors who may find overseas stock names unfamiliar. Searching for ‘Google’ allows users to view the corporate information of ‘Alphabet,’ which operates Google, as well as ETFs containing the stock, related sector (IT) stocks, the latest news, and related content all on one page.
Additionally, through the self-developed ‘Overseas News AI Translation Engine,’ the quantity and quality of overseas stock information, previously limited by language differences, have been improved. This is a translation engine specialized in stock-related news, created directly by Toss Securities’ deep learning experts, providing real-time translated news immediately upon receiving overseas news by learning from over 5 million translation data entries.
Considerable effort was also put into the menu composition. The ‘Brand’ tab displays representative stocks based on keywords such as everyday brands in food and beverage, clothing, IT, as well as highly interested sectors like electric vehicles, semiconductors, and gaming. The ‘Investor’ tab offers differentiated content introducing the investment philosophies and stock lists of famous investors such as Warren Buffett and Cathie Wood. Additionally, dividend stocks and ETF products that attract investor interest can also be checked.
Furthermore, orders can be placed conveniently with automatic currency exchange occurring simultaneously without the need to exchange foreign currency in advance. Pre-market and post-market reservation orders are also possible, allowing users to set desired prices and trade anytime without considering time differences. Real-time quotes are available free of charge to anyone regardless of event participation or previous month’s trading history.
Product Owner Minjung Yoon said, “The differentiating point is that existing customers can easily enter overseas stock investment without installing a separate app or opening an additional account for overseas stock investment,” adding, “Investors’ overseas stock investment experience will be divided into before and after Toss Securities.”
Meanwhile, Toss Securities has set a new service standard in the securities industry by attracting 4 million customers within nine months after launching a user-centered intuitive MTS in March this year. By early next year, it plans to expand investable stocks and ETFs to about 5,000 items and introduce fractional investment in overseas stocks in the first quarter of next year.
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