Galleria百 "Luxury Goods Along with Home Appliances and Furniture Sold Well"

Last month, the 5th floor electronics and furniture store at Galleria Luxury Hall West underwent an MD reorganization.

[Asia Economy Reporter Yuri Kim] Galleria Department Store announced on the 2nd that this year, not only luxury brands but also furniture and home appliances gained popularity thanks to the 'stay-at-home' trend.

Galleria stated that analyzing sales of home appliances and furniture from the beginning of this year to November showed a 46% increase compared to the same period last year. Among these, furniture sales grew by 41%, continuing steady growth following 2020 (47%). Home appliance sales increased by 51% compared to the previous year, also maintaining a steady upward trend following last year (67%). The proportion of home appliance sales in total sales steadily increased over three years from 4.7% in 2019 to 8.1% last year, and 9.2% this year (January to November).

Riding on this popularity, Galleria Department Store strengthened its premium furniture brands by opening multiple stores related to home interior at the Apgujeong-dong luxury pavilion, including ▲Timothy Oulton ▲H?stens ▲De Sede. The British brand 'Timothy Oulton' opened at the luxury pavilion last month. The store mainly features high-end furniture such as sofas, tables, and lighting, along with uniquely designed products. It is the third worldwide location after Hong Kong and London to showcase the vintage collection 'Rare by Oulton.' Rare by Oulton exhibits and sells luxury antique items such as 'Louis Vuitton,' 'Goyard,' and 'Moynat' trunks collected over three generations by the Timothy Oulton family, themed around travel trunks.

The Swedish mattress brand 'H?stens' was also introduced last month. This mattress is famous as the 'royal bed' used by the Swedish royal family and is characterized by being handcrafted by artisans using premium natural materials such as horsehair sourced from nature. Additionally, in October, the Swiss high-end furniture store 'De Sede' was opened. Its representative product, the 'DS-600,' is a modular sofa that can be continuously attached.

Galleria Department Store expanded and renewed various home appliance stores, including Samsung Electronics and LG Electronics, at the luxury pavilion and Daejeon Timeworld this year.

The luxury pavilion renewed and reopened LG and Samsung home appliance stores for the first time in three years, unveiling them last October. The LG Premium Store is organized into zones such as Signature Zone, TV and Refrigerator Zone, and Wash Tower Zone, allowing customers to compare and purchase various premium home appliances in one place. The Samsung Premium Store showcased a diverse product lineup including 'Bespoke,' dishwashers, induction cooktops, and Cube refrigerators.

Daejeon Timeworld introduced a 'Premium Experience Home Appliance Specialty Hall' in March to meet the increasing demand for premium home appliances. The 1,601㎡ (approximately 480 pyeong) home appliance specialty hall features over 20 domestic and international premium home appliance brands, including ▲Samsung Electronics Premium Megashop ▲LG Premium Megashop ▲Health Appliances ▲Home Appliances.

Meanwhile, Timeworld and Cheonan Center City unveiled large-scale remodeled showrooms for 'LX Z:IN Interior Z:IN Square' in August and November, respectively. These stores serve as total interior showrooms equipped with premium interior products and spaces, offering comprehensive interior solutions ranging from apartment model house exhibition halls applying major interior products to a material library where customers can explore the unique features of individual products.

This content was produced with the assistance of AI translation services.