Lotte Department Store and Mart Begin Winter Semester Culture Center Membership Recruitment

Lotte Department Store, non-face-to-face cultural center class scenes.

Lotte Department Store, Starting from the 27th, First-Come-First-Served 'Winter Semester Culture Center Membership Recruitment'
Lifestyle LAB Magazine Launch, Introducing 'Balance Between Daily Life and Art' Content

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 26th that it will begin recruiting members for the '2021 Winter Semester Culture Center' starting from the 27th. The winter semester will run from December 1st to February 28th of next year, and membership recruitment will be on a first-come-first-served basis.

This winter semester reflects the anticipation of the 'gradual return to daily life (With Corona)' era by opening all course categories, including classes for infants and pregnant women for the first time since COVID-19. The number of courses has increased by more than 10% compared to the fall semester. As the number of members increased by more than 15% in the last fall semester compared to the summer semester, indicating a gradual recovery of daily life, offline courses with growing demand have been expanded, and various online courses suited to the deeply rooted non-face-to-face trend have also been prepared.

Representative offline courses include 'Custom Cocktails to Find Your Cocktail Preference' held at Vine House Cheongdam and columnist Park Sun-young's 'Creating My Own Space with My Own Taste.' Online courses include 'Preparing for 2022 with Trend Korea 2022,' 'Art Tech Stories' told by the author of 'I Learned Investment at the Art Museum,' and 'Only I Don't Know Metaverse' for generations unfamiliar with the metaverse.

With the recent increase in members in their 20s and 30s, the 'Lifestyle LAB Magazine' is being published for the first time. This year, the proportion of 20s and 30s members at Lotte Culture Center is 41%, an increase of 6 percentage points from the previous year. The magazine will introduce various contents under the theme of 'Balance Between Daily Life and Art.' Subscription services are planned to be expanded next year.

Meanwhile, Lotte Mart will also start recruiting members for the 'Winter Semester Culture Center' at 55 stores nationwide from the 28th. Psychological therapy programs for customers exhausted by the ongoing COVID-19 pandemic have been strengthened, and weekend special lectures have been expanded in response to With Corona.

Lotte Shopping's women's depression awareness campaign 'Rejoice' will introduce an online small-group psychological therapy program with professional counselors from the Rejoice Psychological Counseling Center at 16 stores for the first time. Topics directly related to daily life such as personality temperament, child-rearing, and family relationships will be covered over three sessions. An art psychotherapy curriculum has also been prepared at each store.

In response to With Corona, offline courses including weekend special lectures will be greatly expanded to about 400 courses. Experience-type special lectures that families can enjoy together on weekends are prepared, ranging from Christmas season-themed stick trees, snowflake soaps, and snowball making to New Year's fortune tarot readings and mug making.

New offline courses allowing infants and toddlers to make friends will also be introduced in various ways. 'Kinder Core,' a preschool choir program developed based on German early music education by Daekyo Edu Camp, will start pilot operations at Eunpyeong and Songpa stores and plans to expand nationwide. 'Rainbow Art,' a performance program that teaches Hangul through art, is an integrated art specialty program that fosters expressive skills freely with various themes and materials.

A discount of 10,000 KRW per ID is also offered for regular course registration online until November 30th.

This content was produced with the assistance of AI translation services.