Lotte Members Partners with SM C&C for Point Conversion Alliance

'Heypoll' Points → L.POINT Transfer Available
Earn by Participating in Research and Use at 500,000 Franchise Stores

[Asia Economy Reporter Yuri Kim] Lotte Members announced on the 25th that it has signed a point transfer partnership with the advertising business division of content company SM C&C and started the service on the 19th.

Points earned by participating in surveys and votes on the research platform 'Heypoll' operated by SM C&C's advertising business division can now be converted into L.POINT and used at over 500,000 online and offline franchise stores nationwide. The point transfer ratio is 1 to 1, and up to 100,000 points can be transferred per month.

Heypoll is an opinion-sharing platform where users can create content such as votes and surveys themselves and freely share the collected opinions in real time on SNS.

To commemorate the service partnership, a new registration and attendance check event will be held until the 25th of next month. Upon first signing up for the Heypoll mobile application (app) (entering the referral code 'LPOINT' is mandatory), 700 points will be immediately awarded. Checking attendance for two consecutive weeks automatically enters users into a prize event with rewards such as Sony headphones, Samsung Galaxy Watch, and Starbucks gifticons.

Kim Tae-hong, Head of Sales Division at Lotte Members, said, "We expect that by joining forces, both companies will be able to create various services and content that offer greater fun and benefits to users." He added, "We plan to steadily expand the scope of L.POINT and L.PAY services not only in existing partnership areas such as shopping and finance but also into entertainment, asset management, and gaming sectors favored by the MZ generation (Millennials + Generation Z)."