Lotte Insurance Enhances Brand Expansion with 'let: Goods Store'

Sales of Products Such as T-Shirts, Pens, and Umbrellas

[Asia Economy Reporter Ki Ha-young] Lotte Insurance announced on the 21st that it will develop products related to the integrated brand 'let:' and operate an 'online goods store' through a specialized sales company.

The online goods store sells products such as T-shirts, hats, pens, mask straps, and umbrellas using Lotte Insurance's integrated brand let:. In the future, various products will be added and sold upon customer requests, and products such as hand sanitizers and spray kits for COVID-19 prevention are currently being sold additionally.

Last October, Lotte Insurance unveiled the new integrated brand let:, which covers not only automobile insurance but also general and long-term insurance, and has been utilizing it across all insurance products, channels, and operations.

This activity by Lotte Insurance is aimed at enhancing the scalability of the integrated brand let:. By opening the goods store to general customers, it has secured the possibility of being utilized in various ways as well as increasing brand awareness. Through this, the company plans to strengthen its image as an insurance brand that supports customers and provide differentiated customer experiences.

A Lotte Insurance official explained, "Just like the essence of the insurance business is to understand and support customers' lives, the let: goods store is also filled with products that can be easily used in daily life," adding, "The goods store is a continuation of the advancement of customer experience that has been continuously pursued since the change of the major shareholder."