[Asia Economy Reporter Jang Hyowon] As blockchain technology-based games gain attention, the stock price of Longtu Korea, which is about to release the blockchain game "Yeolhyeol Gangho," is showing strong performance.
As of 10:49 AM on the 10th, Longtu Korea is trading at 5,220 KRW, up 4.4% compared to the previous trading day.
In the gaming industry, the business model of play-to-earn based on blockchain technology is gaining popularity over the existing pay-to-win charging system. The rising expectations for new blockchain technology-based games are believed to be driving attention to Longtu Korea.
Longtu Korea has signed a global publishing contract for "Yeolhyeol Gangho for WEMIX" with Wemade's blockchain-specialized subsidiary Wemade Tree. Starting with "Yeolhyeol Gangho for WEMIX," Longtu Korea plans to actively target the blockchain game market by releasing various games for which it holds IP copyrights and publishing rights.
The IP of "Yeolhyeol Gangho," the longest-running domestic comic, is being serviced in multiple countries including Korea, China, Thailand, and Vietnam. Since its release, Yeolhyeol Gangho Mobile has been a blockbuster hit, recording a global highest monthly revenue of 45 billion KRW and a cumulative user count of 22 million.
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