Attracting the Interest of the MZ Generation
[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 6th that it has released a YouTube video titled 'Correct Hanaro Restaurant,' promoting Korean agricultural products together with comedian couple Hong Yunhwa and Kim Minki.
This video humorously depicts the couple, Hong Yunhwa and Kim Minki, who are very popular among the MZ generation, purchasing and cooking Korean agricultural products themselves. The purpose is to raise awareness of the excellence of Korean agricultural products while attracting the interest and empathy of young people in their 20s and 30s.
In addition, to commemorate the 60th anniversary of Nonghyup's founding, the video introduces Korean agricultural products in connection with its affiliate Hanaro Distribution, and explains the benefits available when purchasing summer health food ingredients such as samgyetang and paying with an Nonghyup Card.
An NH Nonghyup Card official said, "We produced the video to support the promotion of agricultural product consumption through the introduction of Hanaro Distribution, which handles Korean agricultural products, and to empower farmers," adding, "We will continue to present related content so that the MZ generation can naturally participate in social contribution activities and environmental protection through card usage."
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