(From left) Refreshing summer appetizer cold jelly pig's trotters, bibim noodles & thin skin dumplings, crab stick mayo cold triangular sushi (Photo by Emart24).
August Promotion: 3 Types of Craft Beer, 4 Cans for 9,000 KRW and Discounts on Side Dish Products
[Asia Economy Reporter Kim Yuri] Emart24 announced on the 4th that sales of ice, ice cream, and beverages have significantly increased as hot and humid weather continues to cool down the heat.
Emart24 stated that from July 12, when the intense heat began, to August 2, sales of bagged ice increased by 164% compared to the same period last year, cup ice by 114%, and ice cream by 52%. Pouch drinks and carbonated/ion beverages also rose by 76% and 48%, respectively.
In particular, due to strengthened social distancing measures and people refraining from going out, many customers have been seeking convenient food products to enjoy meals and drinks coolly at home.
Emart24’s 'Bibim Guksu & Thin Skin Dumplings,' launched in June, ranked 4th in the lunchbox category throughout July, while the refreshing 'Crab Stick Mayo Cold Triangle Sushi' ranked 3rd in July, following Tuna Mayo Triangle Kimbap and Double Spam Kimchi & Spicy Pork Triangle Kimbap.
Emart24 believes these cool food products have been popular during the hot weather because they can be enjoyed without additional cooking and offer a tangy flavor that stimulates the appetite.
On the 4th, Emart24 introduced the 'Chilled Jokbal with Cold Sauce' side dish. It consists of sliced jokbal (pig’s trotters), cabbage, shredded carrots, cucumber strips, crab stick strips, and egg garnish, accompanied by a sweet and sour cold sauce. This ready-to-eat dish requires no special preparation?just mix the ingredients and sauce evenly and enjoy it chilled. The price is 4,900 KRW. To celebrate the launch, customers can purchase it for 2,900 KRW with a discount of 2,000 KRW when paying with a promotional card until the end of August.
Meanwhile, with the start of the Olympic Games, sales of beer and side dishes have also surged. From July 23 to 31, during the Olympics, beer sales increased by 31% compared to the same period in the previous week (July 9?17). Meal kits that are easy to prepare rose by 117%, microwaveable side dishes by 70%, and dried snacks by 24%. Emart24 reported that beer and side dish sales reached their highest in July during the weekend of July 31, which featured major matches such as the Olympic men’s soccer quarterfinal and the Korea-Japan women’s volleyball match.
Emart24 will continue various promotions throughout the remaining Olympic period. The three baseball-themed craft beers?SSG Landers Lager, Superstars Pale Ale, and Latest Beer Golden Ale?will be sold at 10,000 KRW for 4 cans until the end of August. During the Olympics, until August 8, they are available for 9,000 KRW for 4 cans, and thereafter, customers can purchase 4 cans for 9,000 KRW with a promotional card until the end of August. When purchasing the top 20 side dishes with the promotional card, a 30% discount is offered. The promotional products include sausages, gopchang (beef intestines), makchang (large intestines), and dried snacks.
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