[Asia Economy Reporter Moon Hyewon] Amid record-breaking heatwaves exceeding 35 degrees Celsius and continuous tropical nights, the sales of non-caffeine beverages at coffee shops have increased.
On the 2nd, Ediya Coffee, the largest coffee franchise in Korea, analyzed data from nationwide franchise stores over ten days from June 20 to 29, when tropical nights began in Seoul. The analysis showed that sales of non-caffeine beverage menu items increased by more than 20% compared to the previous month.
Ediya Coffee attributed the rise in demand for cool and sweet non-caffeine drinks to customers' growing concerns about the stimulating effects of caffeine in coffee during sleepless tropical nights. During this period, the top-selling non-caffeine beverages at Ediya Coffee were fresh fruit watermelon juice, peach iced tea, Shinepine Galaxyccino, honey peach flatccino, and Aurora Galaxyccino, in that order.
Especially, two summer-limited products, ‘Fresh Fruit Watermelon Juice’ and ‘Galaxyccino,’ led the strong performance of non-caffeine beverage menus this year. The Fresh Fruit Watermelon Juice, launched on June 22, sold nearly 15,000 cups daily on average. Additionally, its weekly average sales increased by more than 10% since launch, reaching a cumulative total of 500,000 cups within 30 days.
The two Galaxyccino variants are also popular. Released on July 8, the two Galaxyccino types (Aurora Galaxyccino and Shinepine Galaxyccino) sold over 10,000 cups daily on average, achieving cumulative sales of 200,000 cups within three weeks. Notably, Shinepine Galaxyccino and Aurora Galaxyccino ranked first and second in sales among flatccino drinks made by crushing ice since their release, proving their popularity.
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