Metaverse Innovation Sweeping the Construction Industry, 'Virtual Model Houses for Sale Approval'

Since June 12, the social distancing level in the Seoul metropolitan area has been raised to the highest level, Level 4. As offline model house openings have been restricted and postponed to ensure customer safety and convenience, many construction companies that had been operating through a reservation system are now actively adopting metaverse technology to attract customers in a non-face-to-face manner, aiming to strengthen their marketing capabilities ahead of large-scale housing supply in the second half of the year.

The traditional real estate sales market emphasized customer sales marketing using offline model houses. However, due to the COVID-19 pandemic and changes in consumption trends among the MZ generation, a digital transformation has become necessary. The previous method of building model houses and providing them as on/offline model houses through photography is shifting. Recently, major construction companies are introducing metaverse technology (VR/XR) to create virtual housing exhibition halls based on metaverse technology, allowing customers to experience not only the interior but also the exterior, landscaping, and community in a one-stop virtual reality environment anytime and anywhere without building offline model houses.

"With the full-scale onset of the 4th wave of COVID-19... Increasing cases of sales approvals based solely on cyber model houses"

Even before the current metaverse trend, the construction and sales market had been rapidly attempting to introduce virtual housing exhibitions. While these primarily complemented offline model houses in the past, recently, local governments have also been approving sales based on cyber model houses in line with current trends.

For example, last year, Goyang City in Gyeonggi Province, this year Geoje City in Gyeongsangnam-do, and recently a project site in Buk-gu, Gwangju Metropolitan City, received resident recruitment announcement approvals without offline model houses. As a result, industry officials are utilizing virtual housing exhibition halls as essential assets and are transitioning to metaverse-based virtual housing exhibition halls to achieve the dual benefits of cost reduction and expanded customer access channels.

Meanwhile, metaverse pioneer company Allmplanet is evolving various industries such as construction, real estate, exhibitions, manufacturing, distribution, education, and public institutions into virtual worlds through its proprietary VR/XR immersive content development solution 'Viewditor' and a database of over one million 3D data assets, establishing unparalleled competitiveness in the metaverse industry.

In particular, targeting the domestic construction and sales market, Allmplanet provides business opportunities to attempt digital transformation into a metaverse environment called a virtual housing exhibition hall through its VR/XR technology-applied solution ‘JipView’.

Allmplanet’s Director Ahn Hojun stated, “The virtual housing exhibition hall ‘JipView’ solution is shifting the paradigm of model houses from offline-centered to virtual space-centered.” He added, “With the full-scale advent of the metaverse era, a major transformation to the metaverse will occur not only in the construction and real estate markets but also across various industries and consumer market cultures.”