VT GMP Ranks No.1 on Japan's Qoo10 Japan and @cosme... "Popular in Online and Offline Markets"

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics business brand VT Cosmetic announced on the 14th that the total sales of the June Mega Wari (Mega Discount) events on Japan's largest open market platforms, 'Qoo10 Japan' and 'Rakuten,' surged by more than 30% compared to the March event, firmly proving the brand's presence in Japan.

VT Cosmetic's 'Cica Daily Soothing Mask,' awarded Rakuten Best Cosmetic in the first half of 2021. / Photo by VT GMP

Qoo10 Japan and Rakuten, where VT Cosmetic is performing well, are the largest open market platforms in Japan and the places where consumer trends in the Japanese beauty market?considered one of the world's top three beauty powerhouses alongside the US and China?can be felt the fastest.

In particular, VT Cosmetic's 'Cica Daily Soothing Mask' ranked first overall in sales on Qoo10 Japan and was selected as the 3rd best cosmetic skincare product on Rakuten, gaining attention among Japanese consumers as a hotter item than local brands.

Industry insiders believe that VT Cosmetic's use of SNS (Social Network Service) channels optimized for two-way communication, one of the trend changes among Japanese consumers after COVID-19, provided customers with trust in the products, effectively boosting sales.

In fact, VT Cosmetic ranked first among Korean cosmetics brands on Japan's largest cosmetics review platform '@cosme,' surpassing well-known domestic brands, and vivid product reviews from Japanese consumers are driving purchases.

@cosme is Japan's largest beauty review platform with 14 million monthly visitors, trusted by one in three Japanese women, and determines cosmetic rankings by category based on comprehensive evaluations such as honest consumer reviews, ratings, and brand page visits.

Recently, VT Cosmetic's brand influence in Japan is shifting from online to offline. The 'Cica Daily Soothing Mask' ranked TOP1 in 'LOFT's BEST COSME 2021SS,' one of Japan's three major variety shops and a key player in cosmetics distribution, establishing itself as an essential daily cosmetic.

A company official said regarding VT Cosmetic's growth as a trusted cosmetics brand among Japanese consumers, "It seems our efforts have been recognized," adding, "We are grateful for consumers' support, and all employees will work hard to promote the excellence of K-Beauty."