[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 11th that its mobile-exclusive live commerce will be reborn as ‘Shoppy Live.’ Shoppy Live has expanded its broadcast frequency to more than four times daily this month and can be viewed on the GS Shop mobile app. From the fixed top tab, viewers can check the schedule, watch past broadcasts anytime, and set alarms.
Shoppy Live implies that ‘the joy of shopping never ends.’ It plans to further strengthen interactive communication with customers, which traditional TV home shopping could not provide. Accordingly, various broadcast formats emphasizing customer interaction, such as chat participation, first-come-first-served events, and viewing verification, are being added.
Additionally, as the live commerce market grows, customer complaints about product quality assurance have increased. To address this, Shoppy Live focuses on introducing brand products through carefully curated selections that customers can trust and purchase confidently. This is expected to be a good opportunity for partners aiming to enhance their brand value.
On Shoppy Live, viewers can watch luxury-specialized programs like ‘Penthouse’ and kids-specialized programs like ‘Hi! Kids Zone.’ In the future, programs specialized in customer interest areas such as beauty and leisure will also be continuously introduced.
A GS Shop official said, “Based on our brand product sourcing capabilities and content production expertise honed through TV home shopping, we are launching Shoppy Live to meet customer needs that TV could not fulfill,” adding, “We hope you enjoy the endless joy of shopping by communicating with Shoppy Live.”
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