[Asia Economy Reporter Lim Hye-sun] Maeil Dairies announced on the 15th that it has signed a sponsorship agreement for Selex products with SSG Landers.
The sponsorship agreement ceremony was held on the 14th at Incheon SSG Landers Field. SSG Landers players Choi Joo-hwan and Jamie Romak attended the ceremony.
Through this agreement, Maeil Dairies will sponsor adult nutrition Selex products to the SSG Landers first team and Futures players during the 2021 season. The sponsored products include RTD (Ready to Drink) type Selex Sports Whey Protein Drink and Selex Protein Bar, which players can conveniently consume during games.
Meanwhile, Selex is a health management brand developed by Maeil Dairies based on 50 years of nutritional design expertise from 'Maeil Health Nutrition,' launched in 2018, and research on sarcopenia by the 'Maeil Sarcopenia Research Institute.' After pioneering the domestic protein adult nutrition market in 2018, it has surpassed cumulative sales of 90 billion KRW to establish itself as Korea's number one protein brand.
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