Yeosu 'Songsimaeul Co., Ltd.' Selected as Jeonnam Rural Convergence Industry Person in April

Achieving Annual Sales of 3.6 Billion KRW through Realizing Rural Convergence Industry Coexisting with Farmers
Leading Increase in Farm Income and Job Creation through Contract Farming with Village Residents

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Yeosu City, Jeollanam-do (Mayor Kwon Oh-bong) announced on the 15th that Park Yoon-duk, CEO of Agricultural Corporation Songsimaeul Co., Ltd., was selected as the April Rural Convergence Industry Person by Jeollanam-do.

Agricultural Corporation Songsimaeul Co., Ltd. is a certified rural convergence industry management entity located in Geumbong-ri, Dolsan-eup, Yeosu City, Jeollanam-do. It contributes to increasing farm income and revitalizing the local economy through contract cultivation of agricultural products such as Dolsan mustard greens, potatoes, corn, and spinach, as well as job creation.

CEO Park Yoon-duk returned to farming in 2008 to care for his mother and remodeled a closed village school in 2012. He operates food manufacturing and processing businesses producing Dolsan mustard green kimchi, Gotulppaegi kimchi, corn tea, Oranda, side dishes, a rural education farm, and a traditional food experience center using agricultural specialties produced in the village.

In particular, he created the brand "Sigoelyeoja-ui Bareun Meokgeori" (Country Woman's Right Food) and shares rural daily life with urban residents through SNS, selling most of the products online through differentiated promotion and marketing.

Sales, which were only 200 million KRW at the time of the corporation's establishment in 2014, reached 1.7 billion KRW in 2018 and achieved a remarkable 3.6 billion KRW in sales within seven years in 2020 due to the expansion of online orders caused by the prolonged COVID-19 pandemic.

CEO Park said, "The high sales of Agricultural Corporation Songsimaeul Co., Ltd. are thanks to the trust built through mutual communication with village residents in a spirit of coexistence," adding, "We will make further efforts to stabilize the distribution channels of local agricultural products."

A city official said, "Songsimaeul Co., Ltd. is a representative excellent case of rural convergence industry involving the entire village community," and added, "We will continue to do our best to discover and activate certified rural convergence industry management entities to create added value for local agricultural specialties and increase farm income."

Meanwhile, Jeollanam-do selects rural convergence industry persons every month through recommendations from cities and counties.