HPO's 'Hi&GoGo Milk Powder' Selected as Top Customer-Preferred Product at World's Top 3 Infant Expos

[Asia Economy Reporter Hyunseok Yoo] Premium health functional food company HPO announced on the 9th that its ‘Hi&GoGo Organic Milk Powder’ was selected as one of the TOP 3 customer-preferred products in the ‘Most Interested Milk Powder Brands by Buyers’ survey hosted by CBME (Children Baby Maternity Expo).

CBME is one of the world’s top three baby expos where trends related to pregnancy, childbirth, and childcare can be seen at a glance, held annually in Shanghai, China. The company explained that it is significant that ‘Hi&GoGo’ was selected as a top 3 product in the milk powder category, which includes global top-tier companies such as ‘Abbott,’ ‘A2,’ ‘Yili,’ and ‘Biostime.’ Hi&GoGo was also included as a representative Danish organic product selected by the ‘Danish Agriculture & Food Council,’ supported by the Danish government, attracting high interest from participants.

An HPO official said, “The Danish government actively supports HPO’s Danish subsidiary, inviting HPO’s Chinese agent to a meeting at the consulate, among other efforts. At this expo, Hi&GoGo was selected as a representative Danish organic product, drawing concentrated attention from buyers.”

He added, “To launch Hi&GoGo Organic Milk Powder, HPO collaborated with a local Danish dairy cooperative to secure organic dairy raw materials and enhanced functionality by adding ingredients effective not only for height growth but also for immune improvement. One of the main ingredients, colostrum, is produced in Germany, and based on its European subsidiaries, HPO has established a global network enabling it to produce competitive products in overseas markets, which contributed to this achievement at the expo.”

China is an active market for dairy products sold in powder form. Strategically planning milk powder products, HPO launched ‘Hi&GoGo Organic Milk Powder’ in June 2019 targeting growing children aged 3 to 14. The company explained that it successfully positioned the product as a premium brand in China by newly creating a milk powder market targeting growing children.

HPO is currently undergoing listing procedures. Demand forecasting for institutional investors will be conducted on the 27th and 28th of this month, followed by subscription on the 3rd and 4th of next month. The scheduled listing date is May 14, with Daishin Securities as the lead underwriter.