Recently, in the income-generating real estate market, the importance of owning a single prime property has been rising, similar to the apartment market. Due to the economic downturn caused by the COVID-19 pandemic, rental fees and investment returns have declined, while vacancy rates have increased, negatively impacting income-generating real estate seeking rental income.
This phenomenon is also evident in commercial facilities, a representative type of income-generating real estate. Since commercial facilities aim to earn stable monthly income such as monthly rent, prolonged vacancies due to failure to find tenants result in losses and risks that hit harder than other products like residential properties.
Generally, commercial facilities with guaranteed investment stability are analyzed as places with solid fixed demand. Commercial facilities within apartment or officetel complexes are typical examples. These in-complex commercial facilities enable active store operations because consumers such as residents are always present. Furthermore, if there is abundant floating population or hinterland demand nearby, their value is evaluated even higher.
Whether the property has differentiable product features is also important. In the case of shopping areas, having a unique exterior or exotic concept can attract attention as a hot place, drawing not only local visitors but also outsiders. Along with this, recently, the economic power of residents, who are the fixed demand for in-complex commercial facilities, has emerged as an important factor. The higher the economic capability of the demand group, the more vigorous their consumption power.
As a result, commercial facilities developed in high-end residential complexes preferred by wealthy individuals, young and rich (Young & Rich), and upper-class groups attract much attention from the early sales stage. For example, the in-complex commercial facilities of the luxury officetel ‘Sinsa Station Mulberry Hills’ in Gangnam-gu, Seoul, drew attention by recording a high competition rate of up to 61 to 1. This facility secures fixed demand from a total of 95 households and abundant floating population near Sinsa Station.
A real estate expert said, "Areas where commercial facilities are scarce compared to hinterland demand still show good returns," adding, "Especially for facilities where economically strong residents are secured as fixed demand, core tenants are often fully equipped, and external consumer preference is also high, so securing such places is important."
Meanwhile, commercial facilities within a high-end residential complex securing fixed demand of about 500 households are about to be launched, drawing high interest from investors. The protagonist is ‘Anyang Pantheon Square,’ a commercial facility within ‘Anyang Dior Nine,’ the first high-end branded residential complex in Anyang City.
‘Anyang Pantheon Square’ is part of ‘Anyang Dior Nine,’ a complex facility consisting of multi-family housing, officetels, and commercial facilities. Since the concept is a high-end lifestyle for the top 1%, residents are expected to include celebrities, wealthy individuals, and other upper-class groups. Later, ‘Anyang Pantheon Square’ will monopolize this demand, making stable income through steady demand 365 days a year a realistic expectation.
Additionally, the residential facilities of ‘Anyang Dior Nine’ will be built with a total of 540 units across three buildings, showing a significant scale difference compared to most luxury residential facilities supplied as a single building, which also raises the investment value of the commercial facility ‘Pantheon Square.’
Nearby, large apartment complexes such as Samsung Raemian (1,998 households), Jugong Tranche (1,093 households), and Raemian Anyang Megatria (4,250 households) are adjacent, providing a large hinterland demand of over 7,000 households. Moreover, there are no large-scale complex shopping malls in the area, so it is expected to serve as a jar-shaped commercial district attracting abundant demand. Expanding the scope further, residents of Pyeongchon New Town and Gwangmyeong areas can also be secured as demand.
In the near future, even better hinterland demand is expected. The Anyang Administrative Complex Town development project, consisting of public land and complex development land, is underway nearby, and additional demand expansion is predicted due to residential environment improvement projects in Anyang Naengcheon District (2,329 households) and housing redevelopment projects in Sogok District (1,394 households). Furthermore, the Anyang Station on the Wolgot-Pangyo Line, scheduled to begin construction next year, will be within a 5-minute walk, making it a transit station area with expected active access by users and floating population.
‘Anyang Pantheon Square’ plans to reinterpret the architectural style of the Roman Pantheon temple in a modern way, introducing a stylish yet classical design with a large plaza, artistic sculptures reminiscent of chandeliers, and a shopping mall that shines brilliantly every evening. Through this, it aims to present a new lifestyle never seen before in Anyang, raising the level of shopping sophistication, just like ‘Anyang Dior Nine.’
Along with this, various specialized spaces will be created to establish it as a new landmark in Anyang. These include the main plaza ‘Pantheon Square,’ featuring a giant cloud art piece spread across the sky; the second-floor bridge ‘Aurora Way’ using floor LED lighting; the art park ‘Place Flora’ where couples can stay and create memories; and the basement level 1 ‘Muse Cluster,’ a meeting plaza where cultural sensibility and media coexist.
Consulting by lighting experts will create beautiful spaces with splendid night lighting, harmonizing with modern neo-classical interior design, making it a popular SNS ‘life photo’ photo zone reflecting recent trends.
‘Anyang Pantheon Square’ is actively pursuing various tenants that can attract customers regardless of weekdays or weekends. To establish itself as a landmark in Anyang, it plans to share the overall concept with the residential complex while assigning a separate brand name to increase consumer attention. Additionally, it has secured ample parking space at 120% of the legal requirement for comfortable visits by everyone, including a drop-off zone convenient for picking up families and spacious parking spaces dedicated to women and the disabled.
Meanwhile, the ‘Anyang Pantheon Square’ promotional center will be located in Anyang City, where visitors can check detailed information.
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