Revu Corporation, Total Investment of 17 Billion KRW... "Largest Domestic Influencer Platform"

[Asia Economy Reporter Hyunseok Yoo] Revu Corporation, which operates the influencer platform ‘Revu.net,’ has achieved a total cumulative investment of 17 billion KRW. This is the largest scale among domestic influencer-specialized platforms.

On the 26th, Revu Corporation announced that it successfully raised a total investment of 5 billion KRW from Kiwoom Investment, Shinhan Bank, SparkLabs Ventures, and a joint venture of Amorepacific and Musinsa Beauty Fashion.

Revu Corporation plans to leverage this investment to secure continuous growth momentum by further strengthening Revu’s global business, which has been actively targeting the Southeast Asian market over the past three years, and its new platform business, ‘Revu Partners.’

As various markets related to one-person media influencers producing influential content are rapidly growing amid the rapidly changing media market, investors highly evaluated Revu Corporation’s capabilities, which are growing by approaching this market as a platform, and made the investment, according to the company.

Revu Corporation is a platform company that holds the largest market share in blog and Instagram marketing in Korea, connecting small and medium-sized enterprises and small business owners who want marketing with influencers who have strong SNS dissemination power through the platform called Revu. It also monitors the entire marketing process and provides performance data analysis services. Currently, it has a total of 640,000 members and has conducted 340,000 campaigns in Korea and Southeast Asia.

Jang Daegyu, co-CEO of Revu Corporation, said, “Through this investment, we plan to vertically and horizontally expand our existing micro-centered business to macro, top, celebrity, and YouTuber fields, and to accelerate global expansion through the establishment of a global joint venture.” He added, “This will be a stepping stone for Revu Corporation’s long-term vision of platformizing the value chain of the influencer-related industry.”