This Chuseok, If You Are a 'Gwipojok' or 'Homchujok'... Increased Interest in Stationery and Toy Products

Photo by TenbyTen

[Asia Economy Reporter Moon Hyewon] This Chuseok holiday, the number of ‘Gwipojok’ who give up returning home due to the novel coronavirus infection (COVID-19) and ‘Homechujok’ who spend Chuseok at home is expected to increase. Stationery, toy, and household goods companies are conducting related events to target Homechujok during the holiday period.

According to 10x10 on the 30th, sales in the hobby category increased by 44% compared to the same period last year over the past two weeks (September 11?25). In particular, DIY kit product groups that can be made alone, such as knitting and diamond painting, increased by 80%, and board game product groups that families can enjoy together also increased by 90%.

Accordingly, 10x10 has decided to hold a special exhibition called ‘Home Healing 5-piece Set’ for people staying at home during the holiday until the 4th of next month. Under the concept of ‘Chuseok is for Netflix,’ this event offers living goods such as cushion tables, floor toppers, and bed tables for a comfortable home life at discounts of up to 61%.

Targeting pet families who spend time with their pets, a special exhibition called ‘What Shall We Play This Chuseok?’ is also being held, selling pet hobby items such as dog bowls and cat wheels.

For families worried about what to do with family members during the Chuseok holiday, an exclusive discount event offering various board games from the board game company ‘Board M Factory’ at discounts of up to 44% will also be held.

Photo by Cleanwrap

Household goods company Cleanwrap will hold demonstration events and purchase promotions for popular products ‘Mimi Notebook’ and ‘Mimi Handbag’ at 21 Toys “R” Us stores in the Seoul and Gyeonggi areas from today until the 3rd of next month. During the event period, customers who purchase toys will receive a limited quantity of one set (10 pieces) of Hypermax AAA batteries compatible with the devices.

On the official Mimi World Smart Store, from the 7th to the 20th of next month, a promotion will be held where customers who purchase new products such as ‘Ddolddoli Snack Fry,’ ‘Baby Puppy Pomi & Baby Cat Nyangi Riding a Stroller,’ and ‘Choseong Robot,’ which plays all initial consonant games, will receive one set of Hypermax AAA or AA batteries.

A Cleanwrap official said, “Recently, due to the spread of COVID-19, trends such as home parenting and homeschooling have emerged, and with the Chuseok season overlapping, the demand for toys and batteries has greatly increased.”