KB Kookmin Bank Supports Traditional Market Revitalization Through Mobile Grocery Shopping

'Contactless "Jeontong Market Sarangnanum" Event Held'

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 22nd that it held a non-face-to-face 'Traditional Market Love Sharing' event to revitalize traditional markets and share love with neighbors in need during the Chuseok holiday.

On this day, KB Kookmin Bank CEO Hur In purchased gifts to be delivered to neighbors in need using the 'Traditional Market Mobile Shopping App' from his office instead of visiting traditional markets. Yoo Won-sik, chairman of Hope Friends at Korea Food for the Hungry International, also shopped via mobile and delivered a message of hope. Currently, 37 traditional markets are registered on the 'Traditional Market Mobile Shopping App.'

Through the 'Traditional Market Love Sharing' event, KB Kookmin Bank has purchased goods with Onnuri gift certificates at traditional markets every holiday and delivered them to neighbors in need. This year, due to COVID-19, the bank supports traditional markets through non-face-to-face shopping.

KB Kookmin Bank's 16 regional sales groups nationwide plan to purchase groceries and daily necessities worth about 60,000 KRW per household at traditional markets and deliver them to approximately 4,500 households in need. Since participating in the Traditional Market Love Sharing event in 2011, KB Kookmin Bank has purchased goods worth about 4.7 billion KRW and delivered them to a total of over 74,000 households.

Hur In, CEO of KB Kookmin Bank, said, “I hope the Traditional Market Love Sharing event will bring vitality to merchants struggling due to COVID-19 and contribute to revitalizing the local economy that has been weakened.”

This content was produced with the assistance of AI translation services.