Jiwoo Company is joining hands with SourceLive (Mobidoo Co., Ltd.) to strengthen competitiveness in the live commerce IP business.
Through this MOU, both companies will establish a continuous cooperative relationship to promote comprehensive collaboration, including creating online and offline synergies, collaborating on digital transformation through marketing infrastructure exchange, and exploring ways to utilize AI and data commerce within their business areas.
Through this, SourceLive will be able to provide a live commerce package that brands need all at once?from content planning to marketing and live commerce?by cooperating with Jiwoo Company.
In particular, Jiwoo Company and SourceLive are gaining attention as the SK Magic Mall live commerce broadcast becomes popular. The SK Magic Mall live commerce conducted online sales of dishwashers and other products live over three sessions, achieving a peak concurrent viewership of 20,000 and a sales achievement rate of 300%, receiving great responses.
With the activation of untact consumption driving sales growth in the live commerce market, it is analyzed that the fun of experiencing a sense of presence and the simultaneous enjoyment of the benefits and various conveniences of live shopping attracted viewers' favor.
Furthermore, both companies plan to actively cooperate in developing IP suitable for not only the domestic market but also global trends, promoting marketing and commerce businesses utilizing content, and exploring various collaboration methods.
Song Jiwoo, CEO of Jiwoo Company, stated, “Our marketing technology and data analysis capabilities will secure SourceLive’s platform competitiveness and greatly assist consumers in smart shopping,” adding, “We will actively cooperate in the future to contribute to creating new customer experiences.”
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