Green Aloe Co., Ltd. (CEO Jeong Gwang-suk), which is creating a new wave in the cosmetic market with organic aloe as its main ingredient, has been selected for the Aloe Cosmetics category for three consecutive years at the '2020 National Brand Awards' by delivering customer satisfaction through its 'Aloeste' brand.
Aloeste is an eco-friendly cosmetic certified for functionality by the Ministry of Food and Drug Safety, made primarily from aloe combined with complex tea extracts and plant-based ingredients.
The main ingredient, aloe, is supplied as organic aloe recognized by the U.S. Department of Agriculture, and functional ingredients are developed into products by discovering new natural materials through global research and development.
In particular, the company spares no investment in product R&D under the principle of containing absolutely no Chinese raw materials, and enhances product competitiveness by including lavender water, an essence ingredient, instead of purified water commonly used as the base in cosmetics.
Additionally, it is building differentiated brand value by stabilizing products with natural ingredients instead of synthetic preservatives that act as transdermal toxins to the human body.
Jucha-mi, head of the Green Aloe Research Institute, stated, “Aloeste is focusing on developing eco-friendly cosmetics that boldly exclude ingredients harmful to the skin,” and presented the vision that “with new competitiveness, it plans to contribute not only to the domestic market but also to enhancing national competitiveness.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
